NAICS UNIVERSITY · Free research for insurance agents
Promoters of Performing Arts, Sports, and Similar Events with Facilities
NAICS 711310 · United States · 2022 edition
This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs,
Start the review with crowd liability.
For Promoters of Performing Arts, Sports, and Similar Events with Facilities, the saved research highlights crowd liability, liquor liability, performer and participant liability. Confirm how these arise in the actual operation, what controls are used and whether additional services change the proposed coverage.
Questions to ask
- What types of events are promoted — concerts, sports, fairs, or a mix?
- What is the maximum attendance capacity of the venue, and what is average event attendance?
- Is alcohol served, and is service handled in-house or by a third-party concessionaire?
- How many events are held annually, and are operations seasonal or year-round?
- Are performers, athletes, or entertainers contracted directly, and what indemnification language is in those contracts?
- For Promoters of Performing Arts, Sports, and Similar Events with Facilities, what should the underwriter know about outdoor festival or large-scale public events without documented crowd management and security protocols?
- For Promoters of Performing Arts, Sports, and Similar Events with Facilities, what should the underwriter know about extreme sports, combat sports, or high-risk performance categories as primary event type?
- For Promoters of Performing Arts, Sports, and Similar Events with Facilities, what should the underwriter know about prior event cancellation losses or crowd-incident liability claims?
Activities described by this code
Other activities to examine
Census classification reference
For educational purposes only. AI-generated insurance research and automated logic can contain errors. Independently verify classification and coverage decisions.
Compare another operationInsurance operations research — draft
Establishments in this class organize, promote, and manage live events — concerts, sporting events, fairs, festivals, and similar gatherings — at venues they own or operate. Day-to-day activity typically involves contracting with performers or teams, selling tickets, managing venue staff, coordinating vendors and concessionaires, and overseeing crowd safety and security during events.
Questions to investigate
- What types of events are promoted — concerts, sports, fairs, or a mix?
- What is the maximum attendance capacity of the venue, and what is average event attendance?
- Is alcohol served, and is service handled in-house or by a third-party concessionaire?
- How many events are held annually, and are operations seasonal or year-round?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.