NAICS UNIVERSITY · Free research for insurance agents
Promoters of Performing Arts, Sports, and Similar Events without Facilities
NAICS 711320 · United States · 2022 edition
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Start the review with third-party general liability at non-owned venues.
For Promoters of Performing Arts, Sports, and Similar Events without Facilities, the saved research highlights third-party general liability at non-owned venues, event cancellation / non-appearance, liquor liability. Confirm how these arise in the actual operation, what controls are used and whether additional services change the proposed coverage.
Questions to ask
- What types of events are being promoted — concerts, sports, fairs, festivals, theatrical — and how many events per year?
- What is the typical maximum attendance at a single event?
- Does the promoter have any role in alcohol sales or service, or is alcohol handled entirely by the venue?
- Are there any events involving pyrotechnics, extreme sports, or other elevated-hazard entertainment?
- What do the venue contracts look like — does the promoter take on broad indemnification obligations?
- What is the total talent fee and production cost exposure at risk for cancellation in any single event?
- For Promoters of Performing Arts, Sports, and Similar Events without Facilities, what should the underwriter know about events involving pyrotechnics, fireworks, or open flame entertainment?
- For Promoters of Performing Arts, Sports, and Similar Events without Facilities, what should the underwriter know about combat sports, extreme sports, or high-contact athletic event promotion?
Activities described by this code
Other activities to examine
- Booking motion pictures or videos: 512199 — Other Motion Picture and Video Industries
- Producing live performances (but may also promote the performances): 7111 — Performing Arts Companies
- Operating racetracks without casinos (but may also promote the events held in these facilities): 711212 — Racetracks
- Presenting sporting events (but may also promote the sporting events): 711211 — Sports Teams and Clubs
- Organizing, promoting, and/or managing conventions, conferences, and trade shows (but may also operate the facilities where these events take place): 561920 — Convention and Trade Show Organizers
- Organizing, promoting, and/or managing performing arts, sports, and similar events in facilities they manage or operate: 711310 — Promoters of Performing Arts, Sports, and Similar Events with Facilities;
- Operating amateur, semiprofessional, or professional athletic associations or leagues: 813990 — Other Similar Organizations (except Business, Professional, Labor, and Political Organizations)
Census classification reference
For educational purposes only. AI-generated insurance research and automated logic can contain errors. Independently verify classification and coverage decisions.
Compare another operationInsurance operations research — draft
Event promoters in this class organize, finance, market, and coordinate live performances, sports events, fairs, and festivals held in venues they do not own or operate — such as arenas, fairgrounds, parks, or stadiums. Core activities typically include contracting with talent or athletes, selling tickets, managing production logistics, coordinating vendors, and handling marketing. Theatrical booking agencies in this class act as intermediaries placing talent with venues and promoters.
Questions to investigate
- What types of events are being promoted — concerts, sports, fairs, festivals, theatrical — and how many events per year?
- What is the typical maximum attendance at a single event?
- Does the promoter have any role in alcohol sales or service, or is alcohol handled entirely by the venue?
- Are there any events involving pyrotechnics, extreme sports, or other elevated-hazard entertainment?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.