NAICS UNIVERSITY · Free research for insurance agents
General Rental Centers
NAICS 532310 · United States · 2022 edition
This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.
Activities described by this code
Other activities to examine
- Renting trucks and trailers without drivers: 532120 — Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing
- Renting party and banquet equipment: 532289 — All Other Consumer Goods Rental
- Renting consumer electronics and appliances: 532210 — Consumer Electronics and Appliances Rental
- Renting heavy construction equipment without operators: 532412 — Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing;
- Renting specialized types of commercial and industrial equipment, such as garden tractors or public address systems: 532490 — Other Commercial and Industrial Machinery and Equipment Rental and Leasing
Census classification reference
For educational purposes only. AI-generated insurance research and automated logic can contain errors. Independently verify classification and coverage decisions.
Compare another operationInsurance operations research — draft
General rental centers maintain inventories of tools, equipment, and supplies that customers rent for short periods — often ranging from a few hours to a few weeks. Common inventory includes contractors' tools, lawn and garden equipment, moving supplies, audio-visual gear, and party or event supplies. Customers typically pick up and return equipment at the facility, though some operations offer delivery and pickup services.
Questions to investigate
- What is the total replacement value of the rental fleet, and what are the highest-value individual equipment categories?
- Does the operation include any heavy or aerial construction equipment such as lifts, excavators, or skid-steers?
- Are delivery, setup, or operator-assisted rental services offered, or is all rental self-serve pickup?
- What percentage of customers are contractors versus general consumers, and is there any formal renter screening or training process?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.