NAICS UNIVERSITY · Free research for insurance agents
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
NAICS 711410 · United States · 2022 edition
This industry comprises establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing clients' financial affairs; and generally promoting the careers of their clients.
Activities described by this code
- Celebrities' agents or managers
- Sports figures' agents or managers
- Literary agents
- Talent agents
- Modeling agents
Other activities to examine
Census classification reference
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Talent agents, sports agents, literary agents, and personal managers represent creative professionals, athletes, public figures, and performers in contract negotiations, career development, and financial management. Day-to-day work typically involves negotiating deals with studios, publishers, sponsors, or sports organizations; coordinating appearances and engagements; and sometimes overseeing client financial affairs or brand licensing.
Questions to investigate
- What types of clients does the firm represent — performing artists, athletes, literary figures, models, or a mix?
- Does the firm negotiate contracts only, or does it also manage client financial affairs, escrow accounts, or royalty distributions?
- What is the approximate range of contract values being negotiated on behalf of clients?
- How many employees or subagents work for the firm, and are any client-facing?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.