NAICS UNIVERSITY · Free research for insurance agents
Marketing Research and Public Opinion Polling
NAICS 541910 · United States · 2022 edition
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Start with the work promised to the client.
For Marketing Research and Public Opinion Polling, clarify the services, contracts and consequences of an error. Review professional liability, cyber liability and data privacy, media and content liability. Confirm which professional activities and additional services the proposed coverage actually addresses.
Questions to ask
- What types of clients does the firm primarily serve — corporate, political, government, nonprofit, or media?
- Does the firm publicly release polling or research results, and if so, how frequently and through what channels?
- What categories of personal data are collected from survey respondents — demographic only, or more sensitive data like health, financial, or political affiliation?
- Does the firm use third-party fieldwork contractors, phone banks, or external panel providers, and are those relationships governed by written contracts?
- Are there any significant contractual indemnification or hold-harmless obligations in client service agreements?
- Does the firm license proprietary research technology, analytical tools, or platforms to clients under separate agreements?
- Is any fieldwork performed internationally, and is data transferred or stored outside the U.S.?
- What is the firm's current cybersecurity posture — data encryption, access controls, incident response plan?
Activities described by this code
- Broadcast media rating services
- Political opinion polling services
- Marketing analysis or research services
- Statistical sampling services
- Opinion research services
Other activities to examine
- Providing research and analysis in economics, sociology, and related fields: 541720 — Research and Development in the Social Sciences and Humanities;
- Providing advice and counsel on marketing strategies: 541613 — Marketing Consulting Services
Census classification reference
For educational purposes only. AI-generated insurance research and automated logic can contain errors. Independently verify classification and coverage decisions.
Compare another operationInsurance operations research — draft
Marketing research and public opinion polling firms design studies, collect data through surveys, interviews, focus groups, online panels, and phone outreach, then analyze and present findings to clients. Clients typically include corporations seeking consumer insights, political organizations commissioning polling, broadcasters needing audience measurement, and government or nonprofit entities. Most day-to-day work is office-based or remote, involving data platforms, statistical software, and client deliverables.
Questions to investigate
- What types of clients does the firm primarily serve — corporate, political, government, nonprofit, or media?
- Does the firm publicly release polling or research results, and if so, how frequently and through what channels?
- What categories of personal data are collected from survey respondents — demographic only, or more sensitive data like health, financial, or political affiliation?
- Does the firm use third-party fieldwork contractors, phone banks, or external panel providers, and are those relationships governed by written contracts?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.