NAICS UNIVERSITY · Free research for insurance agents
Greeting Card Publishers
NAICS 513191 · United States · 2022 edition
This U.S. industry comprises establishments primarily engaged in publishing greeting cards. These establishments may publish works in print or electronic form, including exclusively on the Internet.
Start with the work promised to the client.
For Greeting Card Publishers, clarify the services, contracts and consequences of an error. Review media liability / intellectual property, errors and omissions, cyber liability. Confirm which professional activities and additional services the proposed coverage actually addresses.
Questions to ask
- What share of published content uses licensed third-party imagery, characters, or text versus original in-house or commissioned work?
- Does the publisher operate an e-commerce platform or store customer payment data directly?
- Are cards distributed exclusively domestically, or are there international retail or wholesale relationships?
- Does the operation include any in-house printing or is production fully outsourced?
- Any prior intellectual property, copyright, or content-related claims or disputes?
- For Greeting Card Publishers, what should the underwriter know about heavy reliance on licensed celebrity, character, or third-party ip without documented clearances?
- For Greeting Card Publishers, what should the underwriter know about prior intellectual property or copyright infringement claims?
- For Greeting Card Publishers, what should the underwriter know about international distribution that extends ip and media liability exposure beyond u.s. jurisdiction?
Activities described by this code
Other activities to examine
Census classification reference
For educational purposes only. AI-generated insurance research and automated logic can contain errors. Independently verify classification and coverage decisions.
Compare another operationInsurance operations research — draft
Greeting card publishers create, produce, and distribute printed or digital cards for occasions such as birthdays, holidays, sympathy, and humor. Operations typically involve in-house creative and editorial staff, relationships with freelance artists and writers, licensing of third-party imagery or characters, and distribution through retail chains, independent shops, or online channels. Some publishers operate exclusively in digital or print-on-demand formats.
Questions to investigate
- What share of published content uses licensed third-party imagery, characters, or text versus original in-house or commissioned work?
- Does the publisher operate an e-commerce platform or store customer payment data directly?
- Are cards distributed exclusively domestically, or are there international retail or wholesale relationships?
- Does the operation include any in-house printing or is production fully outsourced?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.