NAICS UNIVERSITY · Free research for insurance agents
Periodical Publishers
NAICS 513120 · United States · 2022 edition
This industry comprises establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form, including exclusively on the Internet.
Start with the work promised to the client.
For Periodical Publishers, clarify the services, contracts and consequences of an error. Review media liability, cyber liability, intellectual property. Confirm which professional activities and additional services the proposed coverage actually addresses.
Questions to ask
- What types of publications are produced — trade, consumer, scholarly, newsletter, or comic?
- What is the approximate circulation or readership, and what share is digital versus print?
- Does the publication carry paid advertising, and if so, what is the annual advertising revenue?
- Is content primarily staff-written, or does the publication rely heavily on freelance contributors?
- Has the publication faced any prior defamation, copyright, or privacy-related claims or threats?
- What subscriber or advertiser data does the publisher maintain, and how is it secured?
- For Periodical Publishers, what should the underwriter know about prior media liability claims, particularly defamation or copyright infringement litigation?
- For Periodical Publishers, what should the underwriter know about publications covering politically controversial, investigative, or adversarial subject matter with identified litigation targets?
Activities described by this code
- Comic book publishers
- Magazine publishers
- Scholarly journal publishers
- Newsletter publishers
- Trade journal publishers
Other activities to examine
Census classification reference
For educational purposes only. AI-generated insurance research and automated logic can contain errors. Independently verify classification and coverage decisions.
Compare another operationInsurance operations research — draft
Periodical publishers gather, write, edit, and distribute content through magazines, trade journals, newsletters, scholarly journals, or comic books — in print, digital, or both. Day-to-day operations typically involve editorial staff, advertising sales, subscriber management, and digital platform maintenance, with printing often outsourced to third-party vendors.
Questions to investigate
- What types of publications are produced — trade, consumer, scholarly, newsletter, or comic?
- What is the approximate circulation or readership, and what share is digital versus print?
- Does the publication carry paid advertising, and if so, what is the annual advertising revenue?
- Is content primarily staff-written, or does the publication rely heavily on freelance contributors?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.