NAICS UNIVERSITY · Free research for insurance agents
Paint and Wallpaper Retailers
NAICS 444120 · United States · 2022 edition
This industry comprises establishments primarily engaged in retailing paint, wallpaper, and related supplies.
Activities described by this code
Other activities to examine
Census classification reference
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Paint and wallpaper retailers sell interior and exterior paints, stains, primers, varnishes, wallpaper, and related supplies such as brushes, rollers, tape, and surface preparation materials. Many stores offer custom color mixing and tinting services. The customer base typically includes both DIY homeowners and professional painting contractors, with the contractor mix often influencing exposure significantly. Some locations may also offer color consultation or, less commonly, installation referral services.
Questions to investigate
- What percentage of sales goes to professional painting contractors versus DIY retail customers?
- Does the store offer any painting, wallpaper installation, or other application services performed by employees or subcontractors?
- What types of products are stocked — primarily water-based, or a significant volume of solvent-based paints, thinners, or varnishes?
- Is there a fire suppression system in the storage and retail areas, and how are flammable products stored?
This insurance research was generated in April 2026. It has not received a complete human review. The October 12, 2026 audit checked codes and titles only, not descriptions or coverage assertions.